FILED IN: Education, Holiday & Seasonal
Posted By: Jamie Kutchman, Founder
If you caught our recent post about the ideal times to send out your client gifts, you're already aware of three of the best times to maximize the wow factor. But of these three timeframes we recommend, January is our personal favorite and here's why...
RECIPIENTS WON'T BE OUT OF TOWN
If you send your client gifts too late in December, you run the risk of people leaving town early for extended holiday breaks. The gifts will be sitting around, or worse yet, get delivered to office locations that are closed for the holidays and the gifts may even get returned to sender. If you've gone out of your way to design and send holiday-themed gifts, if they arrive late after the holiday break, it's certainly not ideal.
GIFTS WON'T GET LOST
When there are countless gifts coming through the door all around the same time, there's always a higher risk of gifts getting set aside and lost. Maybe it arrived to the correct office or someone's home, but the recipient wasn't personally present to receive it so someone else sets it aside and forgets to alert them. Not to mention, there's a much higher likelihood of gifts getting lost in the mail at the holidays, or severely delayed, as the major carriers face the massive increase in volume. They don't intend to lose or delay things but it can definitely happen.
AVOID GIFT APATHY
When there are countless gifts coming through the door all around the same time in December, your gift automatically becomes less impactful. People develop "gift apathy" if they're getting too many at once. It's not necessarily that yours isn't amazing. It's more so that receiving a gift loses its allure and becomes less exciting amidst so many others.
LESS STRESS IN JANUARY
Let's face it. People's stress levels are at an all-time high from Thanksgiving through the end of December. People are closing out their year at work, rushing to make their numbers, planning holiday parties for work AND for home, stressing over unfinished holiday shopping. You get the idea! When people return from the holiday break, they're usually refreshed and optimistic and ready to tackle the New Year. Coming back to work with a clean slate and a fresh mentality means that a gift coming through the door during this time, especially if this gift is designed with a festive and celebratory vibe, is often very well received!
YOU'LL BE UNIQUE
Don't feel like you're being a procrastinator if you hold off until January. Make a decision to intentionally send out your client gifts at this unconventional time and I guarantee you'll stand out from the crowd. You'll appear more creative and unafraid to think outside of the box.
We make this January recommendation to our M&G clients all of the time, especially when clients to come us for help with gifting in December and it would be a mad dash to get their gifts out in time for the holiday break. Rather than force it and risk them showing up late, it's best to seize the opportunity and run with it. We believe in this January theory so much that we send out our own Marigold & Grey client gifts in the New Year. We definitely practice what we preach!
If you're looking for New Years gifts, check out our 2019 Holiday Collection in our online shop. Simply select the "Happy New Year" gift tag at checkout and voila! Any gift can instantly become a New Years gift. Or, if you're looking for custom gift design, reach out here!
Images: Lissa Ryan Photography