objective:

One hundred years of retail business is certainly worth celebrating! Our goal in creating gifts for Montblanc’s retail BTQ staff was to create excitement around this milestone occasion. We wanted the gifts to have a festive vibe while staying true to the luxury aesthetic of the brand.

approach:

We went with a timeless black-and-white palette with glitzy gold accents to set the stage for these high-end, party-ready celebration gifts. Inside, recipients found everything they needed to get the festivities going: sparkly star party hats, custom black and gold confetti, a “Cheers to 100” glitter banner, and a custom gold tin candle to light up the party. For treats, we included sweet & salty popcorn dressed up with a custom logo sticker, branded cookies, and a luxe 9-piece chocolate set. Montblanc added an extra dash of sophistication with elegant pens and pins, tucked inside sleek slide boxes for a keepsake moment. Each gift was topped off with a custom thank-you note and wrapped in a branded bellyband that tied the whole luxe look together.

the end result:

Recipients were instantly impressed by the sophisticated presentation and thoughtful details. The mix of festive touches and luxury items made it feel both fun and elevated. The Montblanc pen and pin were unexpected favorites, and the sweet treats hit just the right note. It was clear a lot of care went into every element.