objective:

When AIA approached us to create gifts for their partners using the theme ‘Better Together’ we were absolutely on board. When they also mentioned that their executive team had a strong objection to using traditional basket fill in gift boxes, we knew that we were in for an exciting challenge!

approach:

Our first goal was to come up with a packaging solution that was sleek and modern and did not require basket fill. We selected deluxe matte black boxes with AIA’s logo embossed on the top in high gloss black. Next, we decided to use custom-cut black foam pieces to hold each of the gift contents in place. To build upon AIA’s partnership concept of ‘Better Together’, we came up with a number of goodies that pair well together: beer (Pale Ale pints from Sugarfina) and peanuts, a gorgeous ceramic candle and custom matchbooks, artisan tea and honey, and finally, a leather cord organizer and a branded flash drive. To further drive home the theme, we included custom notecards explaining what ‘Better Together’ means to AIA and thanking their partners for such prosperous relationships. We were excited for the opportunity to think outside the box on this project and we absolutely love how they turned out!

from the client: 

“We were seeking a high-end, unique gift for our corporate partners and came to the table with only a general theme of ‘Better together’. Jamie quickly understood our goals, familiarized herself with our very strict brand guidelines, and offered tailored solutions - complete from custom box and packing to quality item “pairs” that aligned perfectly with our theme. To top it off, her team seamlessly packaged and shipped hundreds of gifts on time and on budget. We’ll definitely go to them the next time we need a gift.”