objective:

Our goal was to create a “wow” gift experience for the Premium Partners of the Detroit Lions to enjoy during their visit to New Orleans. We aimed to reflect the spirit of the Detroit Lions through a cohesive use of their color palette and branding, while thoughtfully blending into the rich culture and character of New Orleans.

approach:

We designed this gift to feature a sleek custom-branded silver foil bellyband, paired with a personalized notecard to create a polished and memorable unboxing experience. Inside, we carefully arranged a thoughtful selection of items that blended both personalization and regional charm. Blue and silver accent beads added a festive touch, while a custom Detroit Lions cookie brought a playful, branded element to the assortment. We also included small-batch artisan pecans, a custom amenity kit for practical luxury, and a set of two New Orleans-inspired tile stone coasters that offered a stylish nod to the city’s unique design culture. To round out the experience, we infused the gift with New Orleans flair by including a detailed travel map and culture guide, perfect for exploring the city or simply appreciating its rich history. An artisan milk chocolate bar and a locally sourced historic chicory coffee blend provided a delicious taste of the region, giving the recipient both comfort and a warm welcome to the city.

the end result:

This gift made Premium Partners feel instantly welcomed to the city—it was like a warm introduction to New Orleans culture and hospitality. From the chicory coffee to the local guide and coasters, every detail made them feel thoughtfully embraced and excited to explore.