objective:

We set out to create a thoughtful, memorable holiday gift that would express appreciation to Simply Fresh’s clients, vendors, and venues. It was important that each gift felt professional and on-brand, while still being practical and enjoyable. To reflect the Simply Fresh identity, we carefully incorporated their signature color palette for a cohesive and beautifully branded gift box.

approach:

We began with an ivory magnetic-closure gift box, finished with a satin moss ribbon and a custom gold foil gift tag for a sophisticated, branded exterior. Inside, a custom notecard was affixed to the lid, offering a warm and professional touch as the first element recipients see upon opening. The contents were thoughtfully curated around a charcuterie theme to feel both elevated and inviting. A wooden cutting board, secured to the top of the box with ribbon, set the tone for the experience. Inside, we included a bottle of vibrant orange extra virgin olive oil, organic rosemary roasted almonds and pistachios, artisan cheese coin crackers, creamy camembert cheese spread, and a gold cheese knife to complete the presentation. A savory artisan whiskey salami added depth, while a gold pinecone detail provided a festive and elegant final flourish.

the end result:

Recipients were delighted by the elegant packaging and thoughtful charcuterie selection. It felt both festive and personal, a gift that truly stood out during the holiday season!