objective:

When the professional soccer team LA Galaxy approached us to create holiday gifts for all of their media and sponsorship partners, we couldn’t wait to get started. They were looking to send traditional food-based holiday gifts yet wanted something far more custom, on-brand and unique than the typical fruit basket. Right up our alley!

approach:

Keeping their team colors of navy, gold and white in mind, we designed food centric gifts that were sure to help them stand out from the crowd. Crisp white magnetic-closure boxes were filled with branded coffee mugs, artisan coffee and hot chocolate as well as small batch, freshly baked biscotti. As an added holiday keepsake, we added sweet fig-scented travel candles. The gifts were finished off with holiday accents in the form of fresh pine and pine cones as well as custom holiday cards.  The gift boxes were closed off with navy raw edge ribbon and custom logo gift tags. The end result was an on-brand holiday gift that was a far cry from a traditional fruit basket!

from the client: 

"While some might feel that blue and white aren’t holiday colors, we felt that we could make use of the LA Galaxy branding colors while adding enough touches of gold (along with some pine and pine cones, of course) to still achieve a holiday feel. Due to the nature of client gifts being delivered to the corporate environment, the challenge is that client gifts must appeal to both men and women along with being sensitive to all of the holidays that are either observed or not observed by the recipients. Finding just the right balance of holiday, but not TOO much holiday, while along remaining on brand, is something that we absolutely love to do for our corporate clients and this project is a prime example of striking that perfect balance."