FILED IN: Client & Corporate Gifts, COVID-19, Virtual Events
Posted By: Jamie Kutchman
PSCU is one of the largest credit union service organizations in the United States and happens to be one of our repeat corporate clients. They do a large event with us each year but, of course, 2020 threw a huge wrench in their plans for an in-person corporate conference. So we simply switched gears. We worked with them to quickly pivot and re-design the gifts for a virtual event instead. All of the gifts were intentionally curated for the attendees to use and enjoy the gifts while at home instead of on-site at the corporate event like they would've been originally. But here's the best part! The gifts pulled double duty and also functioned as an official save-the-date for the rescheduled in-person date in spring of 2021. (For our specific ideas on how to adapt your welcome gifts when your event has been cancelled or postponed, visit here.)
We began with their branding colors of navy blue and lime green and sourced boxes to coordinate perfectly with their branding guidelines. Since this was a virtual event, we wanted to include a few items that attendees could actually use during the online sessions to include a lime green hardback journal and coordinating set of pens in fun, yet still on-brand, patterns! We also included wireless wood charging stations for their phones as well as wireless Bose speakers in on-brand blue. Also in-line with these other tech items, we included a package of electronic cleansing wipes to keep everything clean and germ-free! As a fun touch, we included stress-relief putty, again, in an on-brand blue.
We finished off the gift with navy grosgrain ribbon for a modern blue-on-blue look along with a logo gift tag and branded notecard with message serving as the official save-the-date for next year's event that will (hopefully!!!) be able to take place in person. Gifts were drop-shipped directly to each recipient's home and arrived just ahead of the virtual event to, not only get them excited about the online sessions, but also to let them know that an in-person gathering awaits them next year too!
This project went from a stressful situation with gifts for an in-person event that couldn't take place to upbeat gifts to engage attendees and get them excited for virtual instead! Our client rolled with the punches and so did we and in working together as a team, we ended up with gifts that their attendees were raving about. For more information on our Custom Gift Design Service for corporate events (in-person or virtual) visit here. We'd love to learn more about your upcoming event and explore how we can take gifting completely off of your shoulders from design all the way to delivery!