FILED IN: Client & Corporate Gifts, Education, Holiday & Seasonal
Posted By: Jamie Kutchman Wynne
If you've hung around with us over the last several years, you've probably heard me say numerous times that sending client holiday gifts at Thanksgiving (and New Years too) is always a good idea. But today, I'm going to share with you the reasons why I recommend this so strongly to our clients when designing and delivering custom curated gift boxes on their behalf.
Nine times out of ten, when sending clients gifts, the messaging to accompany the gifts is that of gratitude. And what better time of year to express gratitude than at Thanksgiving? It's the perfect opportunity to bring to life an "I'm so thankful for you" gift concept. You may recall this custom gift design project we shared here that had a 'thankful for you' theme and it ended up being one of our favorites of all time!
IDEAL COLOR PALETTE
Fall colors (shades of ivory, brown, green, red, and orange) can make for some really lovely gift aesthetics. The proper use of these colors can result in warm and cozy, yet very elevated, gifts that evoke a sense of warmth, stability, and familiarity. These sentiments are absolutely ones that you want your clients to associate with you as opposed to your competition.
FIRST GIFTS THROUGH THE DOOR
Since most everyone sends holiday client gifts in December, when you go a tad bit rogue and send them just ahead of Thanksgiving, you increase the likelihood of your gift being the first that your client receives that season. This automatically has an impact because your gift will definitely be remembered versus getting lost in the shuffle. In addition, the amount of holiday stress people are facing in early to mid November versus early to mid December is quite different. When you catch them in a calmer, less stressed frame of mind, the more impactful your gift will be because they'll be more about to take time to stop and appreciate it.
EXTRA CREDIT FOR THE UNEXPECTED
Like I said above, most everyone sends holiday client gifts in December. That's the norm. That's the expected. And so when you decide to theme your gifts around a Thanksgiving message, you really stand out as being thoughtful, creative, and extremely intentional. Not merely gifting to check the box or gifting because you're "supposed to" at the holidays. Holiday gifting is always appreciated, don't get me wrong. But with as busy as people are and with the amount of distractions they have in their work lives and personal lives, this seemingly simple way of standing out really does make a difference.
Hope these reasons have shed some light on why we feel so strongly about sending holiday client gift boxes at Thanksgiving as opposed to later on in December. What do you think of this? We'd love to hear your thoughts! Comment on this post or contact us here. We always appreciate hearing from you!