Top Trending Premium Brands in Custom Gift Design

Custom gifting continues to evolve, and one of the biggest trends we are seeing right now here at Marigold & Grey is a shift toward premium, brand name gift contents. While the overall concept, theme, and intention behind a custom gift design will always matter, what goes inside the gift is becoming just as important.

Today’s clients, whether for a corporate incentive trip, wedding welcome gift, new employee onboarding gift, or every other reason to gift in between, are looking for high quality, recognizable, and thoughtfully selected items that feel elevated and useful. These are the kinds of gifts that recipients immediately recognize, use often, and associate with a meaningful experience.

At Marigold & Grey, we are seeing more and more custom gift designs that blend intentional storytelling with premium, design-forward products. The result is a gifting experience that not only looks beautiful but feels valuable, memorable, and aligned with the moment. Because the goal of gifting is not just the moment it is received, but the lasting impression it leaves behind.

Ahead, we’re sharing some of the trending brand name items we are loving right now at team M&G and how they are being used inside our custom gift designs.

Water Resistant Shore Tote Bags for Spring and Summer Gifting

One of the most popular items we are seeing across both corporate and wedding welcome gifts is the water resistant ShoreBags tote bag. These oversized, durable carry-all bags are perfect for spring and summer gifting, especially for destination events, incentive trips, and outdoor experiences.

They function as both the gifting vessel and a keepsake, giving recipients something they can use immediately and continue using long after the event. From beach days to travel to everyday errands, this is a gift that feels both practical and elevated.

Take a peek at how we used ShoreBags as the gifting vessel for these fresh and vibrant custom corporate gifts...

Get in touch with team M&G to discuss your custom gift design

Le Labo Travel Sets for Luxury Gifting Moments

When it comes to luxury gifting, Le Labo continues to be a standout favorite. Their travel sets are especially popular for custom welcome gifts, whether for weddings, corporate events, or incentive trips.

These sets feel refined, high end, and universally appreciated. They are perfect for guests who are traveling and want elevated essentials that feel both indulgent and useful. Including a brand like Le Labo instantly raises the perceived value of the entire gift while still aligning with thoughtful, experience driven gifting.

Take a look at how we incorporated Le Labo products in recent custom corporate gift designs...

Get in touch with team M&G to discuss your custom gift design

Larq Self Cleaning Water Bottles With Modern Appeal

Larq self cleaning water bottles are another item we are seeing more frequently in custom gift designs. These bottles combine function with sleek, modern design, making them a natural fit for both corporate and lifestyle focused gifting.

They are especially popular for wellness themed gifts, onboarding gifts, and event welcome gifts where hydration and daily use are key. This is a category where practicality meets innovation, and recipients truly appreciate having something they can use every day.

To see the Larq water bottles in action, take a look at these custom summer-themed custom gift sets we curated for employee appreciation...

See more of these custom corporate 2-tier summer themed gifts in a cooler

Paravel Travel Accessories for Elevated Travel Gifting

Travel inspired gifting continues to trend, and Paravel has quickly become one of the most requested brands. Their fold down toiletry bags and travel accessories are designed with both style and function in mind.

These pieces are ideal for incentive trips, destination weddings, and onboarding gifts for teams that travel frequently. They feel current, well designed, and aligned with a more elevated approach to gifting.

Including a Paravel piece in a custom gift design helps create a cohesive, travel ready experience that feels intentional and on trend.

Let's unbox a recent custom branded gift design where we incorporated a Paravel toiletry case into the design...

Get in touch with team M&G to discuss your custom gift design

Gemi Hand Sanitizer With Skincare Benefits

Another standout product we are loving right now is Gemi hand sanitizer plus serum. This is not your standard sanitizer. It is designed to both protect and hydrate, making it feel more like a skincare product than a basic essential.

This type of product reflects a larger shift toward elevated everyday items. Clients are looking for versions of familiar products that feel better, look better, and offer more value.

Gemi fits perfectly into wellness gifts, onboarding gifts, and corporate event welcome gifts where thoughtful details make a big difference.

Let's take a look at how we used Gemi products in a recent branded custom gift bag...

Get in touch with team M&G to discuss your custom gift design

Thoughtful Gifting Is in the Details

What we are seeing across all of these trending brands is a common theme. The details matter.

Custom gift designs are no longer just about filling a box. They are about curating an experience. The right combination of high quality, recognizable, and useful products helps tell a story, reinforce a brand, and create a lasting impression for the recipient.

At Marigold & Grey, we believe the best custom gifts balance intention with quality. When you pair a strong concept with premium gift contents, the result is something that feels thoughtful, elevated, and truly memorable.

If you are planning a custom gifting project and want to incorporate trending, high quality brands into your design, please reach out via our contact form, and our our team would love to help you curate something that reflects your vision and your goals. 

For more inspiration, ideas and premium gift items, be sure to browse our Custom Gift Design Gallery.

Happy custom gifting!

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