FILED IN: Behind-the-Scenes, M&G Happenings, Ready-to-Ship Gifts
Posted By: Jamie Kutchman
Big announcement! If you've been following along on social, you may already know the big news but just in case not, we're going to announce it here on the blog as well. Drumroll...we have entered into an exclusive brand partnership with FTD.com! They approached us about 9 months ago asking us to design a capsule collection of gift boxes to be sold exclusively on their website to coincide with their full-blown rebrand and website redesign catering to a more luxury market. Considering FTD has been in business for over 100 years and us only seven, this was a huge honor and we were immediately on board.
Think: self care gifts, anniversary gifts, engagement gifts, new mom and baby gifts, gifts for men, and more. Each gift box will come with a handwritten notecard with message of the customer's choice and can drop ship directly to the gift recipient from our M&G warehouse.
The initial part of the collection launched earlier this month for Valentine's Day (gift boxes called 'XOXO' and 'Love is in the Air') and the rest of the collection is coming soon to FTD.com. Stay tuned for more announcements as the remaining gift designs are revealed!
Something that made this project especially meaningful for us was having a dear friend of M&G's Jess McSweeney get involved in helping us design the packaging. She designed the 'Marigold & Grey exclusively for FTD' notecards, gift tags, internal stickers, and shipping box stickers. Jess has been working with our team since the very beginning of M&G so it meant so much to us to have her lend us her genius for this really important project. You can see her touches all over our brand, especially the gift tags that adorn each and every one of our gift boxes in our online shop.
We had this partnership in the works for much of 2021 and into 2022 and, to be honest, had a VERY hard time keeping it a secret! We are so glad that it's finally time for us to reveal this to you and hope you love the collection as much as we love it. Take a peek at what's available now and stay tuned for the rest! We'll let you know the moment the remainder of the designs land on FTD.com.
We can't wait to hear what you all think. Leave us a comment or send us a note here. We'd love to hear from you!